Big Bird Capabilities

A golfer’s shadow across the green, a putt from the cup

Capabilities, October 2026

Intrductions

Aaron ChewningCD | Big Bird
Filly MaticHead of Production | Big Bird
Dan DuncanPresident | Big Bird
Andrew StargelDirector of Project | Big Bird
Caleb WehuntAccount Director | Big Bird
Jordan RogersCD | Big Bird

Where we come from

Big Bird started with a conversation. Dan Duncan, golf sicko, creative director and action sports filmmaker, sat down with Aaron Chewning, founder of St. André Golf. Both were done with a golf playbook that stopped at magazine ads and logo placement.

So we built the studio we wanted to hire, and brought in the best minds in brand building and golf strategy to run it with us: brand strategy, content, production, PR and web, from people who live the game.

You don’t have time to explain why Bryson went from villain to hero. We already know. We know golf, we know culture, and we know how to make your brand matter in both.

Case Studies

Transforming an OEM

Srixon, Cleveland Golf and XXIO had tour-proven equipment and some of the best players in golf, and by Dunlop’s own account they were golf’s best-kept secret. Over two years we’ve worked to make all three brands golfers want to belong to, under one invitation: Join Our Team.

Quiet Confidence

Our first campaigns together, in 2025. Srixon and Cleveland pros kept winning without much attention, so we built both brands’ campaigns around players who already know how good they are.

Quiet Confidence for Cleveland: single-take films that put you inside a player’s head, with no cuts and only their inner voice before the shot.
Pure Confidence for Srixon: the preparation and focus it takes to compete at the top of the game.
Social-first extensions gave each pro a story of their own, linked into one campaign narrative.

Campaign Strategy
Hero films
Social

Quiet Confidence, :30 spot for Cleveland Golf

Close portrait of Shane Lowry in a white Srixon cap, looking past the camera

Shane Lowry splashes out of a greenside bunker with a pond behind him — Shane Lowry, campaign photography

Pure, the companion :30 spot for Srixon

A Srixon golf ball sitting on dark green turf in shallow focus

Shane Lowry smiling as he walks off a tee box carrying an iron — Shane Lowry on set

Bringing a Legacy Brand Back to Its Roots

Roger Cleveland helped build one of golf’s great short-game names, and many younger golfers had never heard of him. We helped bring him home to Cleveland Golf and made his return a year-long story.

Championed the recommendation to bring Roger back to the brand.
Welcome Home, Roger: the campaign that announced his return.
A year of product and storytelling planned to end with the return of the 588 wedge.

Campaign Strategy
Brand film
Production
Post-Production

Coming Home

Roger Cleveland

The loft and lie machine

In the workshop

Team & Belonging: ZXiR

Srixon had a strong Tour Pro roster and no sense of team. For the ZXiR irons launch, we opened Team Srixon to every golfer.

Nick Bonilla of Bev Boys plays Srixon’s most enthusiastic, least qualified team recruiter.
Team ZXiR Tryouts: a mockumentary where everyday golfers and creators audition for the roster, told through tryout films and creator collaborations.
At the 2026 tour shoot, Nick kept recruiting, interrupting tour pros to see if they’d make his team.

Product launch
Creator campaign
Production

Team ZXiR Tryouts, :30 hero film

A Tryouts Today poster taped to a weathered board on location, an arrow pointing the way in — Tryouts sign on location

Paper-texture poster reading Tryouts Today, All Golfers Wanted, with a cut-out golfer celebrating

Poster reading Are You A Golfer??? with Team ZXiR scrawled in marker and tear-off tabs along the bottom — Tryout signs

Jordan Davis tryout

A Tour Shoot for the Modern Golf Brand

We rebuilt Srixon’s 2026 tour shoot so one production would feed a full year of content, with tour pros and creators on camera together as one team.

It’s Good When It’s Z-STAR: a global hero film and six athlete stories, released through the season when each player was in the conversation.
Six social series: 588 Short Game with Roger Cleveland and Jake Hutt, The Warm Up and Ball Testing with BustaJack, BustaJack vs. the Pros, Interrupting Tour with Nick Bonilla, and Smylie’s Cart Cam.
A photography station on set built a library of athlete and product imagery.
More than 100 social assets from one production, with Keegan Bradley, Brooks Koepka, Shane Lowry and the rest of the Srixon and Cleveland staff.

Campaign Strategy
Scripting
Production
Post-Production

It’s Good When It’s Z-Star

Tour shoot sizzle

Busta Jack driving range

Z-Star campaign: Keegan Bradley

2026 Tour Shoot

Interrupting the Tour

Smylie's Cart Cam with Keegan Bradley

XXIO Play Easy

Many women want to play golf and aren’t sure where they fit in. Play Easy makes XXIO the invitation, with Charissa Thompson as its face.

2025: Charissa introduced as the face of Play Easy, with a launch film, cutdowns and a social series.
2026: Charissa and two more women spend a day on the course learning the game together.
A 10-part social series released over the holidays, made to be sent to a friend.

Launch film
Social series
Photography

Play Easy, 2025

Charissa Thompson in an XXIO visor with a club over her shoulder, between the words Play and Easy — Play Easy billboard

Three women laughing together at the flag under the Play Easy script

Three players on a distant tee box, with the Play Easy script and the line You're up — Day One posters

Play Easy: Day One

Product Scarcity: 588

A move borrowed from streetwear for Cleveland: a limited re-release of the 588 wedge, with only 588 made.

Followed Roger Cleveland’s homecoming and set up a 588 grind joining the full product line.
Collaborated with Cleveland on the design of the club.
Launched through collaborations, creator partnerships, product reviews, PR and earned media, so the golf community told the story.

Limited release
Partnerships
PR

Return of the Icon 588 key art: Roger Cleveland beside a worn 56 degree Cleveland wedge — Return of the Icon, key art

Return of the Icon, the :60 hero film

Roger Cleveland on the 588

Transforming a Golf Course: Wynn

Wynn Golf Club was an amenity for hotel guests. With the Cliff House opening and a $1,000 green fee, it needed to be a destination, so in one season Summit House and Big Bird made it a home for YouTube golf. By year end we project 15–20 million people will have watched 18 holes at Wynn.

Launching YGT with Wynn

With Grant Horvat and the Bryan Bros, Summit House launched the YGT: 16 of digital golf’s top players across four events, ending in a stroke-play championship at Wynn with a $1M purse.

A four-step launch: the captains landing on the Wynn jet, a #FreeWesley sign outside Wynn (3.1M views, and it drew in LeBron James), a conspiracy board fans decoded (617K views), then a Golf Digest exclusive.
The announcement reached 900K accounts on Instagram, was sent to a friend 28,000 times and drew 1.2M views on X. Press followed: 28 articles reaching 197M unique monthly visitors.
Through August, six hero YouTube videos filmed at Wynn drew 16.8M views.
Other creators came without a sponsorship fee: Min Woo Lee, the Divot Dudes, Josh Mayer, St. André Golf and Bryson DeChambeau.
November 5–8: the YGT returns for the Wynn Cup, its $1M season championship, with 30 of the biggest creators in golf.

Launch content
Microsite
Press

YGT launch film

Launch, with Jordan Rogers

Season one review microsite for Wynn Golf Club and Your Golf Tour — Season one microsite, with Wild Places

Wynn Rebrand + Digital Strategy Launch

A full rebrand of Wynn Golf Club for the golfer watching on YouTube, launched in the fall alongside the Cliff House, when attention on the course was at its peak.

Built on entertainment, which Las Vegas owns outright, in place of heritage golf language.
Hundreds of short-form videos with LeBron James, Kevin Hart, Usher and a growing roster of creators on the course.
Wynn GC, an owned channel run as a media platform, home to St. André Golf, a scripted comedy series set inside the club. 10,000 followers in four months, and 4.5M Instagram views across 12 posts.

Identity
Brand design with Wild Places
Owned channel

Wynn Golf Club primary mark: a cream Joshua tree carrying an 18 flag on a dark green field

A cream Wynn Golf Club cap with the green Joshua tree mark, resting on a brown leather chair

A brown leather scorecard holder debossed with Wynn Golf Club over course contour lines

An olive overshirt with a tonal Joshua tree pattern, laid over an aerial view of a fairway

A green Joshua tree ball marker beside its silver hat clip

Views: 2.8M
Accounts reached: 400K
Likes: 50K+
Comments: 800

A Restaurant Launch

Cliff House reimagines the 19th hole at Wynn, on the historic grounds of the Desert Inn. We set out to make it feel discovered rather than announced.

An identity that sits inside the Wynn Golf Club brand, designed with Wild Places.
A cinematic, social-first launch covering the architecture, the food and cocktails, and the course.
Draws on old Las Vegas and the ritual of the game in place of standard food and beverage advertising.

Launch films
Photography
Branding

Cliff House launch film

A guest in a golf polo cutting into a sauced burrito at Cliff House

A bartender pouring a cocktail with the Sphere lit up behind the bar — Launch photography

Restaurant spot, 9:16

Cliff House visual identity case study cover over a desert landscape

Terracotta leather coasters debossed with the Joshua tree mark beside a wine glass

A Collaboration Done Right: Gumtree Golf & Nature Club × Wynn

To unveil Wynn Golf Club’s new identity, we partnered with Gumtree Golf & Nature Club to introduce Wynn to a new generation of golfers as an oasis in the desert.

A limited capsule collection inspired by the Mojave Desert.
A campaign film and a social series: fishing, rock climbing and backpacking.
A launch gathering of creators and tastemakers at Wynn.

Capsule collection
Social series
Production

Gumtree Golf & Nature Club × Wynn

Rock climbing social

Backpacking social

The Wynn tower above the course, a yellow flag and a fisherman in a boat — Fishing social

World Building for a Disruptor

Fans need characters to root for and stories to come back to. For Takomo and Play Golf Myrtle Beach we built recurring characters and running jokes, and for Takomo, an origin story that runs through its product design, website and fan club.

Takomo Court

An episodic courtroom comedy where golfers stand trial for overspending on equipment. Takomo sells premium clubs without the premium markup, so the competition’s pricing became the punchline.

Built on daytime courtroom TV, with recurring characters and a new case each episode.
With Oust: an organic series and three :30 spots, Tako-Who, The Iron Clinger and The Over Payer.

Campaign Strategy
Scripting
Production
Animation

Takomo Court :30

The Over Payer

The judge bringing down the gavel — The Iron Clinger

Mr. T Fairway

A golf industry insider on a mission to stop golfers spending $1,600 on irons. Mr. T fronts The Fair Way Is Calling, Takomo’s comedy series about bad equipment decisions.

From his cubicle at Golf Industry Inc., he runs the Hacker’s Hotline, built for the audience to call in.
The format follows him anywhere, including a trip to Las Vegas where the calls keep coming.
Three episodes with cutdowns, jump cuts and social ads.

Series
Scripting
Production

The Fair Way Is Calling

Episode 1

Episode 3

Mr. T in a cubicle under a Play Fast Play Fair sign

Myrt Reynolds: Myrtle Beach’s Living Legend

Myrtle Beach had great courses and no personality tying them together. Myrt Reynolds, local celebrity and self-appointed golf concierge, became that personality, and the guy you call to plan your golf trip.

A mythology of tall tales: he claims to have been there for every iconic moment in golf, including the first time anyone talked to a golf ball.
Recurring characters, a fishing charter called Clickbait One and his band, Myrt & the Sea Turtles.
For Golf Tourism Solutions: The Legend of Myrt, Legendary Buddy Trip and Rain Re-Plan, with bumpers, a landing page and monthly social.

Character campaign
Production
Social

The Legend of Myrt

Myrt raising a beer to the camera in a dim bar

Myrt laughing in the back of a center-console boat — Production stills

AI social: Keeper of the Fireworks

An AI-made record sleeve for Myrt Reynolds and the Sea Turtles, Live from the World's Largest 19th Hole

AI-made image of Myrt singing with his band in a barn by the course — AI social: World Am soundtrack

Takomo: Just Magic

Many golfers assumed Takomo was Japanese. It was born in Finland, so we gave it an animated origin story drawn from Nordic landscapes and folklore: Just Magic.

A visual identity and shared language that carry into product design and the website.
An inner circle for Takomo’s most committed fans.

Origin film
Animation
Brand identity

Just Magic :15

Animated still: a bearded smith forging a Takomo club head

Just Magic, hero film

Johnnie-O × Matthew Stafford

Golf Is Everywhere

Through our network we helped bring Matthew Stafford to Johnnie-O, then announced him with a story about how golf gets into everyone’s life, Super Bowl champions included.

Shows a side of Stafford fans hadn’t seen, tied to Johnnie-O’s golf and lifestyle identity.
Five cuts: Everyday Hero, Collegiate, NFL, Lifestyle and Day in the Life.

Talent partnership
Announcement campaign
Production

Everyday Hero

NFL

Lifestyle

How to Help a Pro Sports League Play in YouTube Golf

The Capital One MLB Open brought baseball’s biggest personalities to Shadow Creek. We turned one event into three stories, each told by a different creator on a different channel, all building to one championship.

The Competitors

The Bryan Bros take on MLB players in a long-form YouTube series that builds to the Championship Shootout.

YouTube series
Creator partnership

YouTube thumbnail: the Bryan Bros on a golf course facing four MLB players in Yankees, Dodgers, Braves and Phillies caps under stadium lights — Bryan Bros vs. MLB

Reading the Signs

Roger Steele hosts a documentary that takes the audience inside the event: its personalities, friendships and rivalries, and the stories nobody expected.

Walk-and-talks, cart rides and range conversations, cut like a vlog and finished like a documentary.

Hosted documentary

Roger Steele chapter thumbnail — Roger Steele

The Feed

St. André Golf brings the event to the social feed with original short-form comedy that shows MLB’s biggest personalities in a way fans hadn’t seen.

Leader updates
Trash talk
Post-round reactions
Cart cams
Big shots

Two men and a woman laughing and clapping beside a fairway, one in a St. André Golf cap, while a camera films them

A golfer on his knees on the green, hands together, looking up

What’s Par?

This is our approach to the game.

Add Value First

We believe in giving before asking. Whether it’s bringing unforgettable experiences, laughs, or genuine support to the community, our first priority is to enrich the lives of our audience. It’s not about selling—it’s about building trust.

Engage Authentically

Showing up is half the battle. We make sure to be more than just a brand; we aim to be the favorite “player” in the room—interacting, connecting, and driving conversations with authenticity and purpose.

Build the Tribe

Audiences aren’t just viewers to us; they’re future advocates. By aligning influencer marketing, content creation, and community engagement, we transform casual fans into a loyal, active tribe.

Meet
Summit House

Big Bird exists in a larger ecosystem of agencies, Summit House, that we can partner with and leverage that leaves us with the best of the best in each vertical. This way, we can be jack of all trades, and master of the ones that deliver results. By tapping into the strengths of Summit House’s network, we bring specialized expertise to the table, ensuring that no matter the challenge, we’ve got the right talent. It’s not just about being well-rounded; it’s about being laser-focused where it counts.